Web development and research / United Kingdom

Be the source, not the summary.

Custom websites for businesses that know they need something that works and not a brochure. Every project starts with research into your market, your competitors' content and the questions your buyers actually type. It ends with a site you own outright, on whichever platform suits the job.

Start your project

Most agencies would dress this section up differently.

The words are identical either way. Only the dressing moves.

Field 01 / Research inputs / live build

Fig. 01 / What decides the page Illustrative

01 Websites are easy now?

Yes, but only when the real work that surrounds it is ignored.

Websites ARE easier to build. Being found though is now MUCH harder, so we put the serious work before launch and keep it moving after.

Research usually happens after the design decisions are already made. In search, that ordering mistake doesn't cost a month — it costs the two years it takes a page to rank.

2 years

average age of a page ranking in Google's top 10. Only 22% get there within a year.

Ahrefs

50%

of companies do any user research before their first design decisions.

McKinsey & Company

2.7X

better outcomes in customer retention and revenue growth for product teams that actively integrate research into their business strategy.

Maze

Work before and after launch Work is concentrated before and after a launch point that occupies a single moment. GroundWork maps demand before launch; ongoing visibility work maps coverage after it. Market demand Content gaps Search coverage Live visibility GroundWork Launch Coverage Work before and after launch Work is concentrated before and after a launch point that occupies a single moment. GroundWork maps demand before launch; ongoing visibility work maps coverage after it. GroundWork Market demand Content gaps Launch Coverage Search coverage Live visibility
The launch itself is just a point in time. The work is the system.

KOODOS GroundWork

The equivalent of "The Knowledge" for your market, built in days instead of years. We map demand before design decisions can make direction expensive to change.

  1. Site Explorer
  2. Keyword research
  3. Content gap
  4. Technical audit
  5. AI search visibility

ProducesDemand Map

Website Build

This used to be the hard part. The build is rigorous. Accessible and fast loading is still the standard.

Visibility keeps moving

After launch, content, rankings and competitors keep changing. Our ongoing AI search visibility check shows where coverage is growing and what to publish next.

ProducesCoverage Map

Compare the options Read common questions

Options

02 One entry point, three stages

Everything starts with GroundWork — the build and the coverage that follows both build on it.

  1. DATA

    GroundWork

    £250 one-off

    Start here
    • Produces Demand Map

    We map demand, competitors and content gaps and ai visibility for your market before any design decision makes direction expensive to change.

  2. DEVELOPMENT

    Build

    From £550, staged payments

    • Produces Build plan
    • Website
    • Test results

    The site is scoped, planned, built and tested against the GroundWork findings, then staged for launch. The scope determines the price

    Requires GroundWork, ours or reviewed.

  3. OPTIONAL

    Coverage

    From £200/month, 6-month minimum

    • Produces Coverage Map
    • Content Plan
    • Content Ingestion

    Rolling visibility work after launch — content, rankings and competitors keep changing, so this keeps coverage moving.

    Content-led — one development lane

    £150/month

    Ongoing content and visibility work, one lane at a time to agreed frequency.

    Build-out — two development lanes

    From £750/month

    Content & development running in parallel, two lanes with sequential tasks.

    Anything beyond two lanes is scoped and quoted individually.

    Requires GroundWork behind the site, built by us or not.

£25–£50/month

Platform Care: Hosting, monitoring and priority fixes for the live site. Mandatory from launch, not an add-on.

50% of the GroundWork fee credits against a build started within 60 days.

Start with GroundWork Read common questions

03Frequently asked questions

What does "starting with the research" actually mean?
Before any design work, we run keyword, competitor, and AI-citation research specific to your market — mapping which terms you can win, what competitors miss, and where AI answer engines already send buyers. That research becomes the site's structure, not an afterthought.
How is a KOODOS site different from a template?
Every page is built against a specific keyword cluster and a specific job, not a generic template section. The information architecture, content plan, and performance budget are all derived from research on your market before a page is designed or built.
What's the difference between Content-led and Build-out development lanes
Content-led (one lane): one thing in progress at a time. A content batch goes through the pipeline, however with the a Build-out (two lanes): content runs continuously in one lane while a second carries actual development — new templates, a booking flow, a landing page set. These two don't compete because they're different kinds of work with different review cycles.